The Success And Potential Problems Of The Company

Introduction With the rapid globalization of the market, innovation tends to be increasingly important in service industry and service management literature. In order to attract more attention, many enterprise start to operate the business in some new strategies. Club Mediterranee, as known as Club Med, is a specific example in the service industry. Case ‘Club Med’ is an evaluation case. This essay aims to critically analyze the success and potential problems of the company by using SWOT analysis. Background Information Club Med, started by Gerard Blitz and oriented as a nonprofit sports association in Europe in 1950, is a global hotel company that directly and indirectly sells the low-price vacation package to customers through travel agency and reservation center. Due to the rapid growth of the association, Blitz invited his friend Gilbert Trigano, a tent supplier, to be the managing director of the company, which helped Club Med transform to a commercial company. In 1972, Club Med. Inc., a U.S. subsidiary, was formed by Trigano’s son Serge and later the stock were sold on New York Stock Exchange. Serge moved back to Paris until Jacques Giraud took over the CEO and president of Club Med Inc. At the same time, the company published that it had been traded on the Paris Stock Exchange. Until now, Club Med has expanded to ninth-largest hotel company in the world, which only faced few competitors around the world. The services covered ‘American Zone’, Europe, Asia, and SouthShow Mor eRelatedRehearsal of a Negotiation Plan1228 Words   |  5 Pagesviews and grievances. As such the rehearsal process will consist primarily of articulating the value proposition we can provide to our potential partner. Through articulating the value proposition, much care will be given to alleviating and addressing in negative sentiments the potential partner may have regarding the merit of our service. This will be crucial to success during the negotiation as a genuinely understanding of the opposition is required in order to appropriately address any issues thatRead MorePriua1542 Words   |  7 PagesStrategy Case Toyota Motor Corporation – Launching the Prius Executive Summary: Hiroshi Okuda, Toyota Motor Company is most recent appointed president, must decide whether to continue endorsing the project committee in charge of developing a fuel-efficient vehicle, the Prius. The project is made to be a shift for Toyota; yet developing the prototype has represented a large cost for the company since the technology needed to be created from scratch. Toyota has been recently criticized for producingRead MoreWeight Watchers Case Study Essay1731 Words   |  7 Pagesimproving their life through healthy living. Weight Watchers will be easily accessible for all individuals desiring to improve their lifestyle and will receive exceptional service. Services will be recognized as a superior value. III. APPARENT PROBLEM Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the priorRead MoreEssay On High Performing Teams1714 Words   |  7 PagesAttracting and building high performing teams is a key to success for every business and brand today. In fact, there is no bigger factor in driving a company’s long-term growth and success.    Whether it’s scaling a large organization or building a new company like Fjuri, I’ve found best practices to hire and develop top talent while focusing on the leadership traits and culture result in a high-performing team. 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They need to adapt to the technological change and meet market demands by reshaping their skills and competencies, and thus improve their levels of leadership. On the other hand, it is very necessary for the job seekers to understand and acquire skills that are expected from the employers. Because that’s the most effective way for them to achieve success in theirRead MoreMkt/421 Week 3 Individual Assignment- Marketing Research Analysis: Kudler Fine Foods1137 Words   |  5 Pagesin Del Mar, La Jolla, and Encinitas. Kudler Fine foods offer gourmet quality imported and domestic food products including bakery items, meat and sea food, produce, cheese and diary, and wine. The Kudler Fine Food operation is experiencing great success and opportunities for further growth are abound. Kathy is curr ently focusing on expanding her organization, and is seeking a suitable spot for her next shop. The Kudler Fine Foods mission statement is to â€Å"provide their customers with the finest selectedRead MoreInternal And External Analysis : Injector Scanner Gun Essay1514 Words   |  7 Pagesname and skilled employees and relevant experience of the industry etc. that may create some strengths or weaknesses for the product’s success and external analysis that contains overall political situation, economic conditions and social and technological situations and the range of competitors etc this create the opportunities and threats for the product’s success. Let’s examine each one by one. (PlesnicÃŒÅ'ar Zaletel-Kragelj, n.d.) (Johri, 2010) Opportunities The product is related to a cause whichRead MoreCook Out is a restaurant that has been recently opened in the Hampton Roads area. This new1700 Words   |  7 PagesEven though the restaurant has the potential to deliver better services, there have been little efforts to train the employees to realize their full potential. These employees are vital to the success of Cook Out restaurant as they are in constant contact with new customers. Our consultation company has been involved in developing and planning training programs for medium sized and small restaurants in the state of Virginia. These programs have enabled the company staff to make great strides in careerRead MoreNew Communications Technology And Its Impact On The World760 Words   |  4 Pageshave had their tastes and perceived needs affected(Cateora, P., Gilly, M., Graham, J.). The definition given for Global Orientation is as follows: A means of operating by which a company acts as if all the company s markets in a company s scope of operations were approachable as a single global market, with the company standardizing the marketing mix where culturally feasible and cost effective(Cateora, P., Gilly, M., Graham, J.). In short, Global orientation is an approach wherein a business

The United Kingdom Is An Island Nation Off The Coast Of...

The United Kingdom is an island nation off the coast of the continent of Europe. The nation is comprised of England, Wales, Scotland, and Northern Ireland. The Country has a total area of 93,628 square miles. The total a total population of the United Kingdom in 2015 was 65,092,000 people, which is comparable to its neighbor France. A majority of the population are located in urban areas, only 17% of the population live in rural areas. The average life expectancy for its citizens is 80 years (â€Å"United Kingdom† Encyclopedia). The nation has had a long journey after World War 2. During in which the government owned and operates many different companies. The United Kingdom’s economy was recovering a sluggish pace. In the 1970s the UK joined the European Economic Community which has assisted them in getting them to where they are now. In addition the election of Margaret Thatcher as the prime minister in 1979, who ushered in capitalist polices which have shaped the Unit ed Kingdom’s modern economy. Arguably without Margaret Thatcher’s polices and admission in the European Economic Community the United Kingdom may still be trying to recover from World War 2. In 1979 when Margaret Thatcher became Prime Minister she began to privatize state owned companies and to sell some off. Before she became the Prime Minister the government controlled all telecom services, utilities, and some of the oil companies (Seymour, Richard). In addition she also passed legislation, which took away someShow MoreRelatedWhy Did China Fall Behind Europe in the 15th Century?1518 Words   |  7 PagesWhy did China fall behind Europe in the 15th century? 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Recognition And Marketing Strategy Company â€Myassignmenthelp.Com

Question: Discuss About The Recognition And Marketing Strategy Company? Answer: Introducation A budget is termed as a financial statement of a company in which it plans its estimated revenue and its expenditure in a year. It also plans the budget the company wants to invest in the campaign or a project to get potential benefit from it. It is thus much more than just an accounting tool. This is because it also helps the company to plan and manage its fianc over the year. Moreover, the company can also estimate it profit and loss at the end of the year after looking at its budget plan. Budget allocation on the other hand is the way of allocating or distributing the total budget available among various credentials and work designated to achieve the actual motive of the project (Geyik et al. 2014). The budget allocation provided here gives the allocation of the financial of Active Feet to carry out its online marketing work effectively. It will divide the total budget of the company $2 to $2.5 million among various variable that will help them to achieve the maximum success from the campaign. Items Budget Allocation (in $) Decreasing Spend (in $) Email Marketing 50,000 Social Media 50,000 Online Advertising 150,000 Mobile Advertising 50,000 Event Sponsorship 500,000 Video Production 500,000 Content Creation 200,000 Radio Advertising 200,000 -100,000 television Advertising 200,000 -200,000 Print Advertising 100,000 -200,000 Total 2,000,000 Figure: Budget Allocation Source: Author Creation Figure: Budget Allocation Source: Author Creation The above figure shows the budget allocation of Active Feet for its advertising campaign in the near future. The company has a total budget of $2 million within which it will allocate its finance among various sources of advertising tools. It can be seen that the company will allocate $ 50,000 in each of its marketing tools such as email marketing, social media and mobile marketing (Vinerean et al. 2013). However, it will invest $500,000 in event sponsorship and video development. Further $200,000 will be invested in content creation, radio advertising, and television advertising (Lupiez-Villanueva et al. 2016). However, the company will also decrease the investment on traditional way of marketing sic as print media, television marketing and radio marketing. This is because the company used these tools previously and witnessed that it is not earning them any increase in sale at present. This is because the type of footwear the company offers are mainly used by youngsters and at prese nt the young generation are very much engaged in online platform rather than using traditional tools such as reading newspapers, listening to radio and others. In fact radio is not used by the new generation on a daily basis. Only the old generation prefers to listen to radio every day. The brand can put adds only on radio channels playing songs which still has some young traffic listening to them. Thus, the budget plan presented above will also help the company to analyze its sale and profit at the end of the year. This in turn will help them know the achievement of the online advertising campaign the company should take to increase the sale (Tuten and Solomon 2014). Evaluation criteria and Conclusion To achieve full success and utilize the marketing campaign planned above the company also needs to outline the success measures to be taken and the key performance measures that will help the company to know the success of the campaign they are taking for the growth of the company (DAmico et al. 2017). Some of the key success measure of the company can be: First if the financial viability, which will help the company to measure its financial condition and the growth in its finance from the online campaign, it is taking for sale growth. Second is the customer satisfaction, which is the most important success measure as the company taken up new plan only with the aim to satisfy its customers. Thus by the amount of customer satisfaction the company will be able to measure the success of its campaign as well (Perrin 2015). Third is the employee satisfaction, which is yet another important duty of the company as it is only through good customer the company is able to carry out the campaign. Thus, by offering good salaries to employee and the satisfaction level in them the company can measure the success of its campaign. This is because the employees will be the active part of the campaign. Planning is yet another way a company can measure its success. This is because by proper planning the company can track the completion of the targeted task and the movement of the campaign. Thus, allowing the company to track its success as well. Key Performance Indicators Along with the key success measures, the company also needs to indicate its key performance indicators to know the way it is performing in the market (Parmenter 2015). Some of the important key performance indicators of the online marketing campaign put forward by the company is: Profit is the first indicator as it is the most important factor that influences the motive of the company to take any further investment in on the online marketing tool. Cost is yet another important KPI as it shows the ability of the company to manage its cost for the campaign with the aim to earn maximum profit. It is the way the company manages the operation of the business (Ruths and Pfeffer 2014). Customer Lifetime Value is also important along with the other two indicators because customer is the asset of eh business and they help the company to measure its value in the market. Thus, form the above analysis it can be concluded that Active Feet should take up online marketing platform for increasing its sale and profit over the next one year. This is because online marketing tool is being widely accepted by customers especially the young generation that the company wants to target over the next few years. For the purpose a budget allocation is made for the company with the total financial investment of $2 million over various online platforms. Some of the financials from the traditional tools has been cut down to meet the budget. Further some key success indicators and key performance indicators have been offered for the company. References Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66. Lupiez-Villanueva, F., Gaskell, G., Veltri, G.A., Theben, A., Folkvord, F., Bonatti, L., Bogliacino, F., Fernndez, L. and Codagnone, C., 2016. Study on the impact of marketing through social media, online games and mobile applications on children's behaviour. Geyik, S.C., Saxena, A. and Dasdan, A., 2014, August. Multi-touch attribution based budget allocation in online advertising. InProceedings of the Eighth International Workshop on Data Mining for Online Advertising(pp. 1-9). ACM. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Parmenter, D., 2015.Key performance indicators: developing, implementing, and using winning KPIs. John Wiley Sons. DAmico, F., DAmico, F., Mogre, R., Mogre, R., Clarke, S., Clarke, S., Lindgreen, A., Lindgreen, A., Hingley, M. and Hingley, M., 2017. How purchasing and supply management practices affect key success factors: the case of the offshore-wind supply chain.Journal of Business Industrial Marketing,32(2), pp.218-226. Perrin, A., 2015. Social media usage.Pew Research Center. Ruths, D. and Pfeffer, J., 2014. Social media for large studies of behavior.Science,346(6213), pp.1063-1064.

Panofskys Views On Van Eyck Essays - Art History, Erwin Panofsky

Panofsky's Views On Van Eyck Panofsky's purpose in writing this article was to identify a painting discovered in Brussels in 1815 (referred to as the ?London portrait?) as the portrait of Geovanni Arnolfimi and his wife Jeanne de Cename, painted in 1434. Panofsky uses historical documentation and iconography to prove his point. Because a painting's value can be enhanced by its historical significance, it is important to discover its background. Identifying a painting from several centuries ago is not easy. Because there is no photocopy available, we must depend on physical descriptions provided by others for recognition. Only paintings possessed by rich or historically significant people would be described in inventories or letters saved over hundreds of years. Wars often brought destruction and chaos, destroying historical documentation. Panofsky traces the ?provenance? of this picture to provide a logical argument that the ?London portrait? could be the Arnolfimi painting. He carefully documents the historical journey of the Arnolfimi painting, providing a continuous list of ownership from Don Diego de Guevara of Spain in the 1500's to Charles III in 1789. This careful documentation is to prove that the Amolfimi painting was still listed as being in Madrid in 1789. The timing of its disappearance and the subsequent discovery of the ?London portrait? in Brussels in 1815 could easily be attributed to the chaos caused by Napoleon's conquering of Spain during the lost time period. Since written documentation is often used as proof of historical happenings, it is very important that the content be interpreted correctly, within its historical context. Because a language translation can easily twist the content's meaning, scholars usually provide a quote in the language of its origin. In Panofsky's era, most research scholars were fluent in German, French, and Latin. Today fluency in English is also essential. Because the Art History discipline addresses a wide variety of objects from all over the world, and from all known times, misinterpretations caused by language translation can be a critical problem. As a student of Art History, I am depending on the author's interpretation of the quotes documentation. I don't have to understand the non-English text because the foreign quotes are explained in the context of the article. Foreign quotes are provided as just additional proof to the arguments presented by the author. Artists frequently use symbols to present an idea or concept to the audience. An icon is an image whose association with a particular meaning is wide accepted. This symbol can convey emotions associated with its meaning, to have symbolized a particular meaning. Iconography provides a description of icons used throughout history. Iconology, the study of iconography, can provide us with a better understanding of an art object by providing its historical context. Panofsky points out that the writings of Varnewyck and Vermander are unreliable. Vermander was trying to describe a painting he had never seen, depending on Varnewyck's written accounts as his only source. Panofsky points out that Vermander not only had just hearsay evidence, but also twisted the meaning of those written accounts in his attempt to interpret them. Actually the first error Vermander committed was using Varnewyck as a source to begin with. Varnewyck had also never seen the picture, and had used an unknown source for his writing. Establishing a source as reliable and supported by other evidence is very important for an art historian. Before the Council of Trent was held in 1583, the rule regarding matrimony dictated only that two people accept each other to form a legal marriage. The Council of Trent added the stulation that 2 witnesses and a priest were also required. This distinction is important because the Van Eyck painting represented a marriage, and only two people are in it. Because the marriage occurred before 1583, this was allowable. Panofsky uses the anecdote about Willibald Pirckheimer's mother to support his argument an undocumented wedding could lead to misunderstanding and problems. He talks about how Willibald Pirckheimer's mother was secretly married to Sigmund Stromer, but was able to abandon him for another man because the marriage or ?joining of hands? had been done in secret. 1 Pirckheimer, a wealthy citizen of Nuremberg, was a German humanist and book collector. He often made his library available